The Sword and Hunting Knife industry is recognized all over the world. The industry of "lord and cutlery of Pakistan (Wazirabad) is recognized all over the world (StagePakistan, 2017). In Wazirabad, SME's deal in handmade products such as; pocket knives, hunting knives, swords, military knives, household, and light industry products. The emerging competitors of Pakistan are Taiwan, India, and China, as they have grabbed a large chunk of the export market of Swords and Cutlery industry (Pakistani Cutlery Industry, 2014).